November 5th, 2021
- Facebook for Business: Parts 1 and 2 (Live Online)
- Linked In-Sights: Parts 1 and 2 (Live Online)
Facebook for Business: Parts 1 and 2 (Live Online)
Detailed Content
This is a 2-part course, each part delivered as a 2-hour live, online session. Point to the Session information option to the right for dates and times of the 2 sessions.
The course is delivered in conjunction with Bee Cuevas from Digital Marketer Bee, experts in social media and strategy planning, etc.
Participants will learn how to:
Part 1 – Planning and Strategy:
- Set your goals for your Facebook page.
- Plan a strategy for your Facebook page.
- Develop and understand your marketing funnel.
- Develop and understand content pillars for your business.
- Develop and understand customer / buyer personas for your business.
- Learn to use those content pillars and buyer personas for effective content.
- Learn lots of tips for effective content creation.
- State the differences and benefits of Facebook ads versus boosting posts..
- Maximise SEO (search engine optimisation) for your Facebook page.
- State best-practice strategies for log-ins and effective page management.
Part 2 – Hands-on:
- Create a Facebook page from scratch.
- View and change page settings (security and more).
- Post effective content – comments, photos, links, videos, etc.
- Use ‘Facebook Live’ for engaging, live video.
- Use Facebook’s ‘Marketing Calendar’ to schedule content.
- Use Facebook’s ‘Business Suite’ for better page management.
- Use mobile devices for managing your Facebook page and its content.
- Create, edit and use events to promote business activities.
- Use Facebook ads to promote your Facebook page and get more ‘Likes’.
- Boost your posts for targeted Facebook users.
- Investigate Facebook apps to extend your page further.
- View Facebook pages from similar businesses to get ideas.
- Use strategies and ‘tricks’ for a better Facebook page.
- Track the success of your Facebook page with Insights.
- Consider other tools: Twitter, LinkedIn, Hootsuite, etc.
What You Receive During Live Online Session
All participants receive:
- PDF workbook of step-by-step instructions.
- Interactivity – you can ask and answer questions.
- Recording of the session for on-demand reviewing later.
- Answers to your specific questions.
- Copies of all example files for your own work.
What You Require For Live Online Session
- Your PC/laptop, with internet, sound enabled and speakers.
- A headset with microphone is recommended.
- Double-screen or wide-screen if you wish to follow the trainer, otherwise you just view.
Bookings for this course can be made online via the ‘Book Now’ links top-right (scroll up). NOTE: Payment is required before the session to connect.
To inquire about a closed corporate program, use our inquiry form here or phone us on (02) 6041 2711.
Prerequisites
No experience in using Facebook is required nor assumed.
Upcoming Dates
No courses or sessions scheduled. Inquire via phone (02) 6041 2711 or use our Contact Us page.
Linked In-Sights: Parts 1 and 2 (Live Online)
Detailed Content
This is a 2-part course, each part delivered as a 2-hour live, online session. Point to the Session information option to the right for individual dates and times of the 2 sessions (date shown is the start date).
Participants will learn how to:
Part 1:
- Develop your LinkedIn goals, mindset, etc.
- Develop your 10-point LinkedIn profile audit.
- Create / edit your LinkedIn profile with best-practice enhancements.
- Build LinkedIn connections, potential clients, join relevant LinkedIn groups.
- State the most effective type of content: when to post, what to post, including newsletters.
- Post effective content: text, photos, videos, etc.
- Interact with LinkedIn requests: invites, respond to notifications, etc.
- Use LinkedIn on mobile devices.
- Part 1 challenge: what to bring back and have ready for Part 2.
Part 2:
- Review of Part 1 and your Week 1 challenge.
- Work with LinkedIn groups, how to use them for your business connections.
- Investigate LinkedIn for Business: Business pages, lead generations and conversions, etc.
- Create more advanced content: Schedule content, newsletters, reply and interact.
- Investigate and use marketing calendar, automate content.
- Understand and create LinkedIn ads: are they relevant, their effectiveness?
- Convert posts/messages into LinkedIn leads.
- Part 2 challenge, action plan, with wrap up.
What You Receive During Live Online Sessions
All participants receive:
- PDF workbook of step-by-step instructions.
- Interactivity – you can ask and answer questions.
- Recording of the session for on-demand reviewing later.
- Answers to your specific questions.
- Copies of all example files for your own work.
What You Require For Live Online Session
- Your PC/laptop, with internet, sound enabled and speakers.
- A headset with microphone is recommended.
- Double-screen or wide-screen if you wish to follow the trainer, otherwise you just view.
Bookings for the course can be made online via the ‘Book Now’ links top-right (scroll up). NOTE: Payment is required before the session to connect.
To inquire about a closed corporate program, use our inquiry form here or phone us on (02) 6041 2711.
Prerequisites
No experience in using LinkedIn is required nor assumed.
Upcoming Dates
No courses or sessions scheduled. Inquire via phone (02) 6041 2711 or use our Contact Us page.
Recent Reviews – Social Media for Business Courses
Great Reference Booklet (Facebook for Business)
Small class size was good as could get help and ask questions. Clear explanations. I felt very comfortable in asking questions. Great reference booklet.
Learnt New Stuff (Tagging, scheduling) - (Facebook for Business)
Will halve my time and double my effectiveness.
